This project is initiated by the Online Professional Publishers’ Association Belgium (OPPAb).
In the changing media world we live in, online publishers have decided to gather in order to develop and share knowledge about digital evolutions of their qualitative content websites.
Share knowledge on qualitative content
The mission of the Online Professional Publishers Association Belgium is to stimulate cooperation among its members and communicate benchmarks, exclusive & useful studies to the media sector: publishers, advertisers, agencies, public authorities, … The Online Professional Publishers Association Belgium will put the emphasis on the qualities and advantages of professional content websites.
Major players in content editing & publishing
The members of the Online Professional Publishers Association Belgium are all dominant players in the Belgian market. Up to 80% of the total monthly real internet users in Belgium visit OPPAb content sites (PC/Laptop). And what’s even more remarkable is that mobile devices represent more than 50% of all traffic to these sites.
The founding members of OPPAb are De Persgroep, IPM, Les Editions de L’Avenir, Mediahuis, Rossel and Roularta. The initiatives of OPPAb are supported by Pub, Media Marketing, Sanoma and Ciné Télé Revue.