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Native ads receive more attention than banner ads as they are ‘read’ and not just seen. People are looking for stories to read and the native ads fit nicely into the design of the website. This leads to a better opportunity for storytelling and drives...

A smartphone is not just a phone and a computer to Gen Z… but also a television. The smartphone is now the primary video viewing device, well beyond TV. Gen Z has a strong aversion to ads that try to control their web behavior or...