“MobilePremium makes mobile marketing more accessible than ever with a huge mobile reach on an automated platform in a qualitative environment.”

Consumer friendly click-out native ads

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

 

Native ads match the visual design of the experience they live within.

Delivering great experiences wherever the content is consumed

In-feed native ads are read, not just seen. Native mobile ads maximize ROI.

Impact within reach

Different mobile environments impact ad performance. Brands that advertise in  editorial mobile environments are perceived as reliable, high quality, intelligent and trustworthy. We analyze the impact of different mobile environments on ad performance.


IS CONTEXT KING?

  • Are mobile ads visible on screen? And for how long?
  • Are ads actually seen?
  • Are ads remembered?
  • How do consumers feel about different ad experiences?

METHODOLOGY

EYE TRACKING TERMINOLOGY

STAYING POWER

Editorial provides significantly more fully visible ads over time.

NO PIXEL LEFT BEHIND

Full visibility | Editorial is most successful in displaying 100% of an ad.

EDITORIAL IS MOST EFFICIENT

Ads in editorial take less view-time to prompt successful recall.